Real Estate

3 tips to create the best advert for a property

Getting a good advert to sell a property is all about attracting new potential buyers. That's why it's important to understand what they want to see in a property, what it is that will most easily catch their interest.

By Juliana Jimenez
November 3, 2022

The boom in buying and selling homes online is growing worldwide, and the internet is an important tool for the real estate market. According to the National Association of Realtors, 92% of buyers use the internet to purchase a home.

We all know that there is a lot of competition on the internet, as there are thousands of ads a day, so it is essential to know the most effective ways to reach your target audience. To build the best possible advert, always consider the quality of the property you are offering, highlighting its best attributes and everything that can make it stand out from the competition. 

At widu we want to help real estate companies grow, that’s why we will share some tips with you to create the best advert for your properties.

1. Create a good description of your property

To start creating the best possible ad you need to begin your description with the most important things about your property and all the attributes that make it unique. This is the first piece of information that visitors will see in your ad. By placing it at the beginning you will capture their attention and encourage them to read on.

Always describe the property and its features in detail. The more information in the advert, the more reassured and confident the buyer will feel.

A crucial piece of information that should be in your advert is the location of the property and its surroundings, this is an important criterion for prospective buyers. Mention all the positive points of its geographical location, such as the proximity to public transport; you can also indicate the proximity of the property to shops, restaurants and medical services.

2. Highlight all the qualities of the property

Highlighting the best attributes in a unique way is a great way to attract the attention of your buyers. Use broad language to give details of areas you want to highlight, just remember not to go into too much detail or it could be confusing.

There are some essential points that should be in your listings; These will allow you to raise the interest of your clients: a balcony, terrace, garage, parking, garden, the type of heating system, number of rooms, presence of wardrobes or dressing rooms, and the number of flats.

3. Use the best photographs

It seems like a basic tip, but having professional photos is a must. According to figures from Old Dominion University’s Experimental Real Estate Behaviour Institute, 95% of visitors to a real estate website spend 20 seconds looking at the first image. When organising photo shoots of your properties make sure you capture the essence of the property well.

In the session, include photographs of all the rooms and corners of the property. The aim is to photograph every room so that your potential buyers can envisage themselves in the property. Show how the rooms compliment one another, highlighting the important details of the property.

Another essential factor in getting good images is the light and space in each room you want to photograph. It is preferable to use natural light, as it shows better than artificial lighting. Don’t forget to open the blinds to let the outside light in. This way you will get a light and welcoming tone that will attract the attention of your buyers.


Getting a good listing to sell a property is all about attracting new potential buyers. That’s why it’s important to understand what they want to see in a property. Focus on what makes your advert special, create a detailed description, highlight what makes your offer unique and always use the best photos and videos.

Do you want to know how widu can help you?

At widu we are experts in real estate photography, we also have the most powerful network of image and video professionals, ready to give you the 24/7 attention for your visual needs. Our team will provide you with a personalised service and guarantee the delivery of your material in a record time of 48 hours after the session is finished, contact us!