Real Estate

3 benefits of drone photography and video for the real estate industry

It's a fact that by adding drone footage and video, you will start to see a return on your investment in your business, allowing you to quickly increase your sales and improve your customers' experience.

By Juliana Jimenez
October 26, 2022

In the real estate sector, having powerful and innovative images in your listings is essential to improve the profitability of your business. According to studies by the Wall Street Journal, buyers looking for new properties spend around 60% of their time on the visual part of ads. 

Previously, aerial audiovisual content was captured using expensive methods, but now, thanks to the use of portable drones, it is much easier to get professional videos of properties.

Drones allow you to present a real estate property and its surroundings effectively, that’s why, in widu we want to share some of the benefits that this tool offers you.

1. Bring in more customers

Having well-presented photographs and videos will increase the likelihood in selling your property.

According to MLS (Multiple Listing Service) figures, homes photographed from the air sell 68% faster than homes with standard photographs. This technology is a powerful tool for businesses, allowing them to grow their business.

2. Imágenes más reales y llamativas

Any photograph or video taken with this tool will have a point of view impossible to obtain by other means, in high definition. This gives this real estate an advantage as the photographs now show more information.

3. Se pueden apreciar mejor las características de la propiedad

Real estate videos have the ability to highlight the attributes that make a property unique: swimming pool, trails, landscapes and others. Sometimes photos “from the ground” are not enough to convey the full picture and scale of attractions.  

Getting images with an aerial view of a property makes your clients’ decision easier, because the purchase of a property is not only based on the property itself, but also its location and environment. Adding drone shots to your pictures will make your real estate stand out from the competition.


The real estate industry is constantly growing and the competition is getting tougher and tougher. Boosting your listings through new technologies and interactive content will increase the value of your properties and make them stand out from the competition.

As a real estate agent or company, providing professional and unique images of a property is just one of the many benefits of this tool. By adding drone images and videos, you will start to see a return on the investment, allowing you to increase your sales and improve your clients’ experience.

How can we help you?

At widu we have a powerful network of professionals ready to provide you with the best care for your visual needs. Our team will help you get the images you’ve been looking for, with a personalised service and a certainty that we will deliver your material in record time. Contact us!