How to create videos that help you promote your next real estate projects?

Having excellent quality videos on your website or social networks is ideal for catching the attention of future clients. That is why now companies and real estate agents are taking a step beyond just photographs, as audiovisual content allows you to better connect with potential buyers or tenants of your properties. This type of content seeks to create experiences, resolve doubts and generate emotions. 

Here are some video ideas that will help you promote your real estate projects, get more clients and increase your profits:

1. Video tours

The real estate virtual tour is one of the most innovative and important tools for companies in the sector. These are composed of a sequence of shots of the exterior and interior of the property, allowing you to identify its size and design. 

These virtual tour audiovisual contents offer companies and real estate agents the opportunity to highlight the unique features of their offered properties. In addition, they give buyers a detailed look at the property and its condition. At widu we help you create these videos, boosting your chances of getting more customers.

2. Video of nearby areas

Buyers want to get to know the property as well as possible before making an offer. Of course, it is important to know the internal details of the property, such as the rooms, the living room or the kitchen, but it is also necessary to highlight the area in which it is located.

One way to show your clients a more global view of the property, is to add drone video shots to your virtual catalogues, so they will have a better perception of its location and surroundings, knowing also the lifestyle they can have in that place. At widu, we have the best video professionals, who can support you in creating amazing drone shots.  

3. Vertical video for social media

Social media has become an important tool to grow a business and create a network of potential customers. In numbers, Instagram video posts get 38% more engagement than non-video posts. 

Building real estate videos on social media is ideal when attracting buyers who are just starting their search or showcasing a property you are looking to market. Vertical videos are becoming more and more popular and are a growing trend on social networks such as Tik Tok and Instagram. Our services include real estate content, here you can see one of our videos.

How can we help you?

In widu we have the most powerful network of professionals, ready to give you the best attention and help you to create the best videos for your business. 

Social media videos: a widu service to grow your business

Social networks have become an almost essential tool when selling a product or service. According to Hubspot studies, 64% of social network users who see audiovisual content tend to buy one of the associated products. Having good images is a key way to improve your company’s recognition and sales.

In the case of the real estate sector, the use of these digital platforms has changed the way of selling or renting a property, getting closer to potential buyers, making photos or videos a central part of your offer.

Having impressive and interesting images in your publications will allow you to get a higher level of engagement from your audience and get your audience to respond more quickly to the properties you have for sale. 

At widu we have the visual solutions your business needs, we are available and ready to provide you with the best service. We will help you create those audiovisual publications that your social networks need, whether you need photographs or videos in different formats.

On social networks you can find various types of videos in horizontal, vertical and even square format; all with different sizes and uses depending on each platform. Horizontal videos, for example, are essential for attracting audiences on Facebook, LinkedIn and YouTube. 

Vertical videos are the new trend, increasingly on the rise. They tend to be short, easier to watch and capture the audience’s attention more quickly. They are used on platforms such as Tik Tok and Instagram, in the latter, they can be used to create reels or in stories. 

Square videos, on the other hand, are usually of short duration and are used on Facebook, Instagram or

How can we help you?

At widu we have a wide network of audiovisual professionals, ready to help you create the best videos for your social networks and boost your business. Contact us!

3 tips to create the best advert for a property

The boom in buying and selling homes online is growing worldwide, and the internet is an important tool for the real estate market. According to the National Association of Realtors, 92% of buyers use the internet to purchase a home.

We all know that there is a lot of competition on the internet, as there are thousands of ads a day, so it is essential to know the most effective ways to reach your target audience. To build the best possible advert, always consider the quality of the property you are offering, highlighting its best attributes and everything that can make it stand out from the competition. 

At widu we want to help real estate companies grow, that’s why we will share some tips with you to create the best advert for your properties.

1. Create a good description of your property

To start creating the best possible ad you need to begin your description with the most important things about your property and all the attributes that make it unique. This is the first piece of information that visitors will see in your ad. By placing it at the beginning you will capture their attention and encourage them to read on.

Always describe the property and its features in detail. The more information in the advert, the more reassured and confident the buyer will feel.

A crucial piece of information that should be in your advert is the location of the property and its surroundings, this is an important criterion for prospective buyers. Mention all the positive points of its geographical location, such as the proximity to public transport; you can also indicate the proximity of the property to shops, restaurants and medical services.

2. Highlight all the qualities of the property

Highlighting the best attributes in a unique way is a great way to attract the attention of your buyers. Use broad language to give details of areas you want to highlight, just remember not to go into too much detail or it could be confusing.

There are some essential points that should be in your listings; These will allow you to raise the interest of your clients: a balcony, terrace, garage, parking, garden, the type of heating system, number of rooms, presence of wardrobes or dressing rooms, and the number of flats.

3. Use the best photographs

It seems like a basic tip, but having professional photos is a must. According to figures from Old Dominion University’s Experimental Real Estate Behaviour Institute, 95% of visitors to a real estate website spend 20 seconds looking at the first image. When organising photo shoots of your properties make sure you capture the essence of the property well.

In the session, include photographs of all the rooms and corners of the property. The aim is to photograph every room so that your potential buyers can envisage themselves in the property. Show how the rooms compliment one another, highlighting the important details of the property.

Another essential factor in getting good images is the light and space in each room you want to photograph. It is preferable to use natural light, as it shows better than artificial lighting. Don’t forget to open the blinds to let the outside light in. This way you will get a light and welcoming tone that will attract the attention of your buyers.


Getting a good listing to sell a property is all about attracting new potential buyers. That’s why it’s important to understand what they want to see in a property. Focus on what makes your advert special, create a detailed description, highlight what makes your offer unique and always use the best photos and videos.

Do you want to know how widu can help you?

At widu we are experts in real estate photography, we also have the most powerful network of image and video professionals, ready to give you the 24/7 attention for your visual needs. Our team will provide you with a personalised service and guarantee the delivery of your material in a record time of 48 hours after the session is finished, contact us!

3 tips to earn followers on social media through visual content

We currently live in a digital era where ways of communicating have changed. For companies, social networks are now crucial tools capable of converting different audiences into real customers, but how do you achieve this?

Your target audience will always want to see well-presented images. It is estimated that nearly 75% of people making purchases are influenced by what they have seen on social media. In this new article we will give you some tips that will help you grow your social networks and so your sales due to the use of audiovisual content.

1. Recognize what content your audience sees

Before you start creating and uploading photos or videos, you must be very certain about your goal, whether it is to increase your recognition on social networks, grow in followers or attract new customers.

You must also know who your audience is, who you want to reach and what content is right for them. This will allow you to know how to approach them and so you can build a content plan that will allow your potential customers to interact with your products or services. According to Hubspot studies, 64% of users who watch audiovisual content tend to purchase the associated products.

Now that you know what to show your consumers, you can start creating content. You should make sure that it is interesting, provides proximity and generates curiosity about your services. 80% of Internet users prefer to click on a video rather than another type of link.

You should constantly monitor the activity of your audiences with your social networks. Knowing their behavior will enable you to know if you are meeting your objectives and if it is necessary to change certain things in order to correct their course.

2. Use high quality images

It is important to include impressive and engaging images, in your social media content. Having high quality images will make your audience respond faster to the objective of your publication, whether it is to highlight a service or sell a property.

Here are the requirements for some platforms:

On Instagram: Landscape (1080x566px), Portrait (1080x1350px) and Square (1080x1080px). Reels and stories (1080x1920px).

On Facebook: Recommended size 1200x630px and minimum size 600x315px.

On Twitter: Recommended size 1600x900px and minimum size is 600x355px.

On Linkedin: Recommended size 1200x627px.

Having tools such as lights, cameras and editing tools, are a key component in your creation of images for social networks, and will help achieve a stronger and longer lasting impact on your audience.

3. Create short, eye-catching videos

According to studies, 90% of users prefer videos when making a decision to buy a product. Therefore, this format seems the correct one to use when presenting a product or service, efficiently boosting your online reach and the growth of your brand. 

Different video formats have many benefits when growing a business through social networks, due to their ability to be seen quickly, giving your products more visibility, virality and interactivity.

To create videos for your social networks, you have to select the content of interest for your audience, which depends on your company’s market niche. Then, it is important to give your video an eye-catching format, according to each social network. Depending on each of the social networks you can find short videos (less than 60 seconds), long videos, videos in vertical format (such as Reels or TikTok), live videos, storytelling videos (less than 15 seconds), among others.

Don’t forget to create a story that helps you connect with the emotions of your audience. This technique makes it possible for the user to get closer to your company’s content, generating a link between your brand and the public. Let’s say, in the case of real estate sales, do not limit yourself to simply show the attributes of a property, it is important to connect with the desires of your customers and the experiences they can have in that property.


Creating good audiovisual content can make your audience feel identified – a reaction that is very beneficial for companies. You will be able to know what your customers think and get closer to them, creating recognition and loyalty. 

At widu we have the most powerful network of photography and video professionals in Chile, ready to support you in your visual needs and make your business grow.

3 benefits of drone photography and video for the real estate industry

In the real estate sector, having powerful and innovative images in your listings is essential to improve the profitability of your business. According to studies by the Wall Street Journal, buyers looking for new properties spend around 60% of their time on the visual part of ads. 

Previously, aerial audiovisual content was captured using expensive methods, but now, thanks to the use of portable drones, it is much easier to get professional videos of properties.

Drones allow you to present a real estate property and its surroundings effectively, that’s why, in widu we want to share some of the benefits that this tool offers you.

1. Bring in more customers

Having well-presented photographs and videos will increase the likelihood in selling your property.

According to MLS (Multiple Listing Service) figures, homes photographed from the air sell 68% faster than homes with standard photographs. This technology is a powerful tool for businesses, allowing them to grow their business.

2. Imágenes más reales y llamativas

Any photograph or video taken with this tool will have a point of view impossible to obtain by other means, in high definition. This gives this real estate an advantage as the photographs now show more information.

3. Se pueden apreciar mejor las características de la propiedad

Real estate videos have the ability to highlight the attributes that make a property unique: swimming pool, trails, landscapes and others. Sometimes photos “from the ground” are not enough to convey the full picture and scale of attractions.  

Getting images with an aerial view of a property makes your clients’ decision easier, because the purchase of a property is not only based on the property itself, but also its location and environment. Adding drone shots to your pictures will make your real estate stand out from the competition.


The real estate industry is constantly growing and the competition is getting tougher and tougher. Boosting your listings through new technologies and interactive content will increase the value of your properties and make them stand out from the competition.

As a real estate agent or company, providing professional and unique images of a property is just one of the many benefits of this tool. By adding drone images and videos, you will start to see a return on the investment, allowing you to increase your sales and improve your clients’ experience.

How can we help you?

At widu we have a powerful network of professionals ready to provide you with the best care for your visual needs. Our team will help you get the images you’ve been looking for, with a personalised service and a certainty that we will deliver your material in record time. Contact us! 

widu launches a new service: Advanced Photo Editing for real estate agents and companies

It has been proven that using photos of professional quality allows you to sell 50% faster and increase the sale price of your property.   When taking your photographs yourself, there are numerous errors that can detract from the professional tone you are looking to convey.  

That’s why at widu we launched our new service, Advanced Photo Editing.

Real estate companies will be able to send us their existing images, and thanks to our amazing editing team we will improve them promptly, ensuring that your business has high quality photos.

In this article we will show you some of the technical improvements in editing that widu offers with its new service and so help increase the interest of your buyers.

1. Sharpness Adjustment

If you have a somewhat blurry photo, our service will help you improve its sharpness and quality, focusing the image and emphasizing its texture.

Aumento de nitidez y detalle

2. Remove photographer reflection

A problem that exists is reflections and shadows can appear in mirrors and windows, usually in bathrooms. In the Advanced Edition of widu, we eliminate this, getting a simpler and much more professional photo.

3. Brightness and Contrast Adjustment

Having images with good lighting and adequate contrast will be key to the success of your business. We take care of it.

4. Vertical & Horizontal Straightening

Images with crooked horizontal or vertical lines can look distorted and unprofessional. Our service will help you correct those errors to make your photos look more pleasing to the eye.

5. Elimination of lens distortion

With our Advanced Edition we can rectify the distortion produced by certain lenses in the images, with this we will achieve straight lines and not curved.


In addition to these five services mentioned, we also have other important aspects which are part of our Advanced Edition: Perspective Alignment, Elimination of imperfections and stains, Correction and cleaning of implements, Sky Replacement, Exterior Improvement and Elimination of flash reflection.

When it comes to buying and selling properties, it can be said that how visually appealing it is will be the most important thing, so having high quality photographs will attract more customers to your properties. 

At widu we are ready to provide you with the best photography and editing service for the real estate sector. Let us take your business to the next level!

3 tips on how to make a photography budget

Many young people starting out in photography have the creative skills needed to succeed in this business. Managing a shoot, scheduling time and taking pictures is often the easiest part of the job, but when it comes to administering the money, a number of questions come up, especially when it comes to accounting.

Photography is an exciting and fun profession, but as with everything else, paying bills and keeping track of money is often stressful. It’s not just about setting a fee for the work to be done and keeping track of income, but it’s also very important to keep track of expenses and additional payments such as health or taxes, which are necessary to calculate the actual earnings.

Let’s start with one of the most important issues. Before finding a potential project or client, which we know can take time, you need to set a price for your work.

1. What should you have in mind when budgeting for a session?

When you start working on your first photo shoots, you should calculate how much you can charge for what you are going to do. At this point it is very important that you have two factors in mind: the time it will take you to carry out the specific project and the value of the equipment you will use for it.

As for the time you will use to carry out the session, you must be very clear about your client’s needs, from what he/she wants to transmit with the photographs, to where the locations will be, so you can evaluate more clearly how many hours or days it will take you to carry out the work.

At the same time, you can’t forget that you are using your own resources or tools to do the project. Depending on the value of your equipment and the use you make of it during the shoot, you can calculate how much to charge for your time.

A tip is to search the internet for other professionals like you, or perhaps some job offers similar to the one you are going to do, so you can get an idea of what the market price is and not err on the side of charging too little or too much.

2. How should the budget for a session be organised?

Having a method to organise your shoot budgets will be an important tool for your work to get better results.

To build the budget for each session, you can divide your work into three parts: Pre Production, Production and Post Production.

In Pre Production, you must define everything you need to carry out the project, know the objectives of the session, where it will take place, how long it will take you to get there, how to get there, what equipment you need and define if you need something or someone to carry it out smoothly.

Production is what happens on the day of the shoot. Depending on the style of photography, the actions will vary according to each case, the point is that everything is ready so that there are no setbacks.

Finally, for the Post Production, you will have to evaluate if the material needs to be edited, if you are going to do it yourself or a third party and how much time or money you will need to do it and what means you will use to send it to the client.

Once you are clear on all these points, you will be able to make a correct calculation of how much your budget for the session will be and it will help you to have a more concrete rate when you are charging for your work.

3 consejos sobre cómo hacer un presupuesto de fotografía

3. What are the additional costs of freelancing?

Surely in your country you should make some contributions in the form of taxes for your work as a freelancer. For example, in Chile it is compulsory to contribute if you generate fee receipts and, according to your income, the social security deductions. If you do not do so on a monthly basis, this will be deducted from your annual tax.

The calculation of how much you will have to contribute will depend on your income levels during the year in which you generate the fee slips and according to the professional services you provide. The good news is that some professionals may be exempt from this payment if they generate income of $1,000,000, and will be eligible for 100% of your tax refund.

These calculations are important so that you know how much of your income you will have to allocate to pay these obligations and can be included in the budget you have to make for your work.

Being clear about your work will allow you to grow as a professional and show that you not only have the talent to take excellent photographs, but also the ability to carry out organised projects.


“You have to be organised, regardless of whether you charge too much, too little or too much. The work should be done in an organised way, then it will become easier and smoother to work with these methods in the future,” says Cristobal Padilla, part of the widu team.

At widu there is also room for talented photographers, who are eager to work and grow professionally. Contact us, sign up and become part of the most powerful network of photographers in Chile.

HDR and his importance in real estate photography

By using HDR, a professional photographer can transform the look of real estate images, creating an inspiring portfolio of photographs of a home. So we at widu will tell you, what is HDR and why is it important for real estate photography?

HDR or High Dynamic Range is a technique for processing images with the purpose of giving your photographs a much higher dynamic range than usual, covering the widest range of exposure levels in all areas. In other words, the more highlights and shadows in an image, the closer to reality it produces.

One of the most striking contrasts when taking a photograph is the difference between the light in the sky and the darkness on the ground. This, no matter what camera you use, creates some difficulty in compensating for that difference, losing the vibrancy of the sky and the detail of the house and garden. In short, you don’t get a great image. Using HDR makes it easier for you to expose all areas of your image correctly, keeping the highlights bright and the shadows dark. This way, your photos will offer that wow factor for your potential clients.

HDR is a technique that can be really strong for your photography and that, applied without any moderation, can damage a beautiful photo. Although there are no specific parameters to say when an HDR is wrong, you must take into account what you want to convey. In the case of real estate photography, a more realistic, more subtle HDR that can bring your images to life is preferable.

What time of day is it best to use HDR?

If you’re wondering what time of day is best to use HDR, the answer is: the golden hours of sunrise and sunset are especially interesting for using this technique. That’s the time of day that most professional outdoor photographers look for. They go out in that first and last hour of sunlight because the colors are much more vibrant, which makes the images even more spectacular.

In real estate photography, HDR shows depth, subtle color differences in the visual and a number of slightly differentiated hues as seen by the human eye.

But when you use a lower quality device to capture the image, all the colors merge into one, the definition disappears and it doesn’t look like an amazing place to live in. This is another reason why HDR is so important. It allows all the definition to jump into the visual, delighting your clients and potential buyers.

By using this technique in our real estate photography, capturing these distinctive and vibrant colors brings out the beauty of the property, transforming the way it looks on your website. People fall in love with a home through the images they see of it online. And if they fall in love with your property, they are much more likely to buy it, make an offer above the asking price and compete with other buyers for their dream home. Much of this is made possible through the use of HDR.


The HDR technique is not hard to apply and gives you very interesting possibilities to take really impressive and impressive pictures. In widu we not only advise you on how to make your pictures better, we also seek to make your job easier. That’s why we offer you our visual content service made by professionals trained in video, drone and photography, whenever you need them, anywhere in Chile. It’s your time to make your content speak for your business, write to us!

How to create the best video to sell a property?

Video can be an valuable visual tool for Real Estate professionals, giving potential buyers a clear understanding of the quality and dimensions of a property.

Although photography will always provide viewers with a fundamental overview, video allows potential customers to ‘travel through a property’, clearly understanding both the layout and relationship between the rooms within a space.   So what are some of the golden rules of using video to sell a property?

Let’s take a look below:

Create a video format and style that suits the platform it will be used in

You will first need to understand where you will be using video.  The two fundamental options are social media and website.  Both require very different styles and formats. To make the most of out video, you need to produce the right types of video for where you plan to show it.

For Social Media, you will need to create short, exciting and memorable videos – giving viewers a quick snapshot of the most important rooms or areas in a property.  We recommend creating videos that are no longer than 30-40 seconds for this format.

For videos created for website and marketplace apps, viewers will expect videos to provide a complete overview of the property.  It is therefore important, to design videos to show the property in full, ensuring the layout of the property is easily understood.

Depending on your budget and the nature of the property, this video can be a basic but well-edited walk around, or a professionally produced video that includes attractive transitions and background music.

Play Video

Record multiple takes to ensure you have enough for editing

For higher budget videos designed specifically for websites and broker platforms, it is important to include all rooms within a property. The length can vary depending on the size of the property.

It is recommended that you take the time to follow two clear rules:

  1. Always show as much of the property as possible – don’t leave rooms out.  This is especially important for viewers who are not able to visit the property, they will be relying on video to truly understand the property.
  2. Make sure you take different takes of the key rooms, clients want to see the unique features and amenities of the apartment or house. For example, for features such as swimming pools, you should aim to show this from multiple angles and styles.
Play Video

Overall editing and framing is crucial

If you plan to use video regularly across your web properties, it is crucial you find a consistent and standardised editing template.  Your visitors will expect visual information to be shown in a regular, understandable manner.  If each video you show is editing and stylised in different ways, this causes irritation.  Potential customers are looking for an easy way to clearly understand the property you are showing them.  Additionally, if you choose to add text or music, make sure it’s consistent across all your videos.


We cannot ignore the power of this type of content to increase your audience and your web positioning among potential customers. In particular, the real estate business is undergoing a transformation towards new audiences and new ways of selling properties.

At widu we have a powerful network of qualified professionals in combination with an in-house editing team. 

What are you waiting for to take your business to the next level?

Creative ideas to maximize your sales through photography

The media through which we communicate with our potential customers is becoming more and more visual. Images have become essential to create content that helps your business stand out and attract more audience, so having new creative ideas for your photos is essential.

Every day there are new ways and ways to make your audience more interested in your products, so from widu we share some ideas for your photos to capture the attention of more people, increasing your sales and recognition of your company.

Play Video

Show the manufacturing process of your product

The product that you offer should always be the protagonist of our photographs, by highlighting the way the product was produced, we make customers appreciate the work put into it. This way, you will get them to know more about the items you offer and you will transmit to your consumers a more human side of the brand, what is behind it and the values that represent it.

A key idea to enhance the value and visual perception of your brand, through the photography of your products, is to take as the protagonist of your images not only the item you want to sell, but also to capture who produces it, play with the emotions it can transmit, and generate feelings that arouse the interest of your consumers.

Inspires with original ways to use your product

Showing your products is the main thing and one of the best ways to do it is to show different ways to use it. Inspiring your potential customers with creative ideas so they can visualize it is a winning strategy, so they can imagine it, think about recreating it and clarify any doubts they may have.

Your photography should be authentic and clear, so that your customers, without the need for long texts or complex explanations, can get an idea of how to use the product in a different way. Also, a good idea to creatively show your products is to accompany them with elements that help you convey their benefits visually. For example, if your product is a room freshener, in the photograph it could be accompanied by flowers or fruits, alluding to its smell. Remember that everything goes through the eyes.

By sharing with your customers ideas on how they could use your products, you not only help them to give them that step they needed to encourage them to try and buy them, but also generate a connection with them that will allow you, in the future, to be preferred again, because they will find in your brand a great supplier and a company they can trust.

Take advantage of special dates

Other creative ideas for your photos, is to take advantage of special events such as Christmas, Mother’s Day or Children’s Day, are occasions that people usually celebrate. They have the characteristic that we can personalize both our products and our messages, actions and photographs in a way that we cannot do at other times of the year, attracting the attention of our consumers and, why not, exploiting our creativity.

Therefore, during these periods, we recommend that you add to your product photographs some element related to these dates. These can be texts, colors, textures or materials that increase the visual impact of your images and reinforce the spirit of that special date.


The photos of your products are a key element in every business, especially those that offer their products online.  Having creative ideas in your images will be the means to convey the benefits or differentials of your brand, and will help you inspire with different ways to use or teach something new. 

At widu we provide you with all the facilities for your photographs to attract many customers, with photographers trained to meet all the needs of your business and deliver your edited material in a record time of 48 hours, let us enhance your business with images that speak for you.

For that reason, during those periods, we recommend you to add to your product pictures some element related to those dates. These can be texts, colors, textures or materials that increase the visual impact of your images and reinforce the spirit of that special date.