Real Estate

Which software is best for 3D rendering in real estate and architecture?

When it comes to 3D rendering for real estate, you're after something that can create photorealistic visualizations of properties, both inside and out. We lay out some our preferred options that fit the bill.

By Francisco Gallardo
May 21, 2024

1. Autodesk 3ds Max with V-Ray
Best for: Top-quality architectural visualizations.

Key Features:
– Advanced modelling, texturing, and lighting tools.
– V-Ray integration for stunning photorealistic rendering.
– Huge library of materials and textures.


  • Industry-standard for architectural visualisation.
  • Highly customisable and flexible.
  • Excellent support and community resources.


2. SketchUp with V-Ray
Best for: Ease of use and quick visualisation.

Key Features:
– Intuitive interface.
– Easy to learn.
– Powerful modelling tools.
– V-Ray for top-notch rendering.


  • User-friendly, great for beginners.
  • Quick modelling process.
  • More affordable compared to other pro tools.


3. Lumion
Best for: Real-time rendering and walkthroughs.

Key Features:
– Real-time rendering engine.
– Easy to import models from various CAD software.
– Massive library of materials, objects, and effects.


  • Super fast rendering times.
  • Intuitive and straightforward to use.
  • Brilliant for creating walkthrough animations and immersive experiences.

For a nice blend of quality, ease of use, and speed, we also have to point out Lumion and Twinmotion are good choices for real estate visualisation. They offer real-time rendering capabilities, intuitive interfaces, and extensive libraries, making them a good choice.

If you’re after more control and photorealism, 3ds Max with V-Ray or SketchUp with V-Ray are top picks, and offer two different price points to decide between.

If you are looking for a partner to create your renders, check out our render overview here.